The benefits of networking are the opportunities that can arise. With a motivated group of businesses comes an abundance of opportunities. There are always lots of opportunities that come from networking such as joint venues, client leads, and partnerships, speaking and writing opportunities, business or asset sales. The opportunities that you get involved in should align with your business goals/vision, otherwise you may find that you are chasing after an opportunity and getting nowhere.
Networking will benefit your business because of the connections that can be made and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find. It’s not just about who you are networking with directly either, that person will already have a network you can tap into as well. So ask the right questions to find out if the person you are networking with knows who you want to know.
The advice you can receive from other businesses about a query or issue can be invaluable. Having a like-minded business owner to talk to also gives you the opportunity to get advice from them on all sorts of things related to your business or even your personal life and obtaining that important work-life balance. Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of.
Networking enables you to raise your profile. Being visible and getting noticed is a big benefit of networking. Make sure you regularly attend business and social events that will help to get your face known. You can then help to build your reputation as a knowledgeable, reliable and supportive person by offering useful information or tips to people who need it. You are also more likely to get more leads and referrals as you will be the one that pops into their head when they need what you offer.
Lastly, another benefit of networking is more personal related and it is friendship. Many friendships form as a result of networking because you are all like-minded business owners that want to grow your businesses and you meet and help each other regularly, so naturally strong friendships tend to form.