- This event has passed.
Marketing for your small business
10th August 2020 @ 9:00 am - 1:00 pm
Who is this webinar suitable for?
This webinar has been designed as a beginner’s guide for businesses, focused on the subject of marketing.
Overview:
Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
Agenda:
09:00 – Marketing and market research
- What is Marketing?
- How to understand your audience using market research
BREAK / Optional networking time
10:30 – Understanding Your Customers and Competition
- Understanding your competitors
- Identifying your customers and categorising them
- Understanding your customers’ needs and motivations
BREAK / Optional networking time
12:00 – Marketing Planning, Pricing and Branding
- Pricing Considerations
- Developing your brand
- Developing your message
- Deciding on the best marketing methods for your business
- Budgeting and evaluating
Please note:
The breaks have been designed to coincide with a change in the webinar’s focus area within the subject of marketing. You can attend all three sections using the same link, or choose the parts that suit your needs.