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The Importance of Video in Marketing
11th May 2021 @ 9:30 am - 5:00 pm
LEARN ABOUT WHY VIDEO MARKETING IS A VITAL PART OF YOUR DIGITAL STRATEGY!
THIS WORKSHOP WILL SHOW YOU THE CHANGING ROLE OF VIDEO IN DIGITAL MARKETING!
This Workshop is funded through the Skills Support for the Workforce Programme on behalf of Serco. Upon application of your ticket, you will be contacted by the TCHC Gateway Team who will arrange an appointment for completion of your funding paperwork in order to confirm your eligibility.
This workshop will include:
Video and social media
- Why social networks are focussing on video.
- What is native video and why is it important.
- The value of live streaming
Video and SEO
- How video improves your website SEO.
- How video affects sales conversion.
- Why YouTube is your best website video option.
Video content
- Differentiating your audience
- What makes good content
- The principles of content marketing
Filming and equipment
- Basic tools
- Lighting and camera position
- Maintaining engagement
- Basic editing