Blogging for Business
July 13 @ 9:30 am - 5:00 pm
LEARN ABOUT WHY WHY YOU SHOULD BLOG AND WHY BLOGGING IS GOOD FOR YOUR BUSINESS!!
FIND OUT HOW YOU CAN USE BLOGS AS A MARKETING AND SALES TOOL!!
This Workshop is funded through the Skills Support for the Workforce Programme on behalf of Serco. Upon application of your ticket, you will be contacted by the TCHC Gateway Team who will arrange an appointment for completion of your funding paperwork in order to confirm your eligibility.
This workshop will cover:
The role of blogs in digital marketing
- Ingredients for a good blog
- Using blogs to build a profile and thought leadership
- Attracting new visitors and readers
Defining your company’s blogging goals
- Defining your audience?
- What will they want to read about?
- What do you want them to think, feel or do having read your blog?
Developing a strategy for your content
- Building a content calendar
- SEO Basics
- Choosing keywords for readers and search engines
- Writing for readers not robots
- Incorporating keywords and links in your writing