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Website development for your small business
12th August 2020 @ 9:00 am - 1:00 pm
Who is this webinar suitable for?
This webinar has been designed as a beginner’s guide for businesses focused on the subject of website development. Suitable for business owners who are thinking about getting a website, or those who have just started to put one together.
Overview:
We’ll look at the principles and practices of developing a website for your business, covering topics from buying domains to Google ads.
Agenda:
09:00 – Audience Demographics and Website Domains
- Your target audience and their behaviours
- Domains, email, hosting, speed and https
BREAK / Optional networking time
10:30 – Website Structure, Keywords, GDPR and Analytics
- Use of keywords, colours, and good site structure
- GDPR, cookies, compliance, and risk
- Analytics – measuring activity and results
BREAK / Optional networking time
12:00 – Website Building, Google Ads and Traffic
- Template based DIY website building
- Pro and cons of different packages
- Google Ads (previously AdWords), pay-per-click, maps and traffic
Please note:
The breaks have been designed to coincide with a change in the webinar’s focus area within the subject of website development. You can attend all three sections using the same link, or choose the parts that suit your needs.